What do I want to learn
or become capable of doing?
How will this program achieve this?
What must I do to get ready?
What must I do when I am there?
What must I do when I get back?
What reward will I get from my boss and my organization in return for
What do my boss and my organization expect in return for me?
How do I properly
contract for learning?
Will I get the time that I need to both go on the
program and to translate what I learn back to my day-to-day job?
What support will I get: before, during and after
- the program?
Where does it fit into my own vision of my career
plan and progression?
Where does it fit into my boss's vision of my career
plan and progression?
How do my peers and my subordinates see this training
program and its potential impact on my future behavior at work?
What does my client (the
service receiver) want?
What level of learning (awareness, practice, behavior or results)
do they want?
(See The Four Levels of Learning page for more details.)
What level of learning can they afford based on their dollar and
How do I design the program?
What must happen before the program?
What must happen at the program? (See Roelf Woldring's Rules of Thumb for Curriculum Development for more insight.)
What must happen after the program (the back on-the-job context
for participants and those around them?
Is the organization realistically ready for
Is the required support for each participant in
Are they ready to implement the results, especially
if this means changes in behavior on the part of people other
than the participants (or will the organization experience the "extinction
(See "What is The Extinction Effect for more details.)
Can they afford the dollars needed for the program?
Are they willing to "protect" the time of the individuals who will be involved in the program? (That is, not de-motivate them for program participation by insisting that they still meet result targets which cannot be met if the individual properly participates in the development program?)
we know the service provider can deliver?
What is their track record?
Do they have a relevant experience base with organizations like
If they are not a "obvious fit", how do I evaluate their creativity,
adaptiveness, delivery commitment and service orientation?
How do we determine where and how the program fits the business?
Is there a real business need? Will the results of the program
have a measurable business impact (ROI)?
How does the program fit into the career paths for the typical
How do we determine if the intended attendees are ready - have
the right background and the essential motivation?
Can we load the program for success, particularly
if it is a new program?
Can we demonstrate, and will we communicate, the measured ROI?
Can we ensure that highly motivated participants make up the first
cadre of attendees?
Can we contract with the participants's bosses to provide the
time and the "work assignment" that creates the opportunity to
practice and to use the new skills?
What steps to we have to take to eliminate the "extinction effect"?